TOP brans seems to be learning how important it's to respect nature and are investing on that idea. They are spending time and money marketing themselves as green lovers and eco-conscious. The main point is: Is it a marketing thing or are they really aware of how the fashion industry can contribute to the world ecological problems??
I won't discuss this point, but there's one thing I really appreciate: the (green) message they are sending to whoever is buying their products.
The list of designers and brands that are launching eco collections is huge, and I couldn't right all of them.. but here is a few top ones...
Manolo Blahnik
The brand launched a line of shoes made with skin of Tilapia. The Tilapia is a fish typical from Africa, South America and Asia. It's skin becomes garbage when the fish is dead.
Not anymore.. It becomes a beautiful Manolo Blahnik shoes.
Hermès went forward...
not only a line or a collection but a real brand all dedicated to sustainable fashion. It's called "Petit h". I'm sure we'll hear a lot about it in the next years.
Hermès art director, Pascale Mussard explained that the idea is to create fashion, accessories and design products from high quality scraps recovered from the Atelier Hermès.
