Recycled Polyester

The challenge was: create a design a fashionable shoe that would look trendy and be affordable! That's how was born FYE (for your Earth), an eco-designed shoe that respects the environment, consumers and working conditions. The design is really cool and modern. FYE is a comprehensive approach to the use of recycled materials and organic cotton, carbon emissions offsetting and 5% of the price donated to the improvement of working conditions. Really cute!!!

video produced by Dynamis srl for fashiontv

Get to know CARMINA CAMPUS!! The brand was launched in 2006 by Illaria Venturini Fendi, daughter of the fashion designer Anna Fendi, and it's all about recycle with style!! Carmina Campus presents a line of extremely original handcrafted bags, accessories and furniture made with unexpected materials. An incredible and inteligent elegance.

And this line use precious natural fibres suchs as cashmere, yak whool and silk not subjected to a dyeing process. These fibres preserve their physical, mechanical and tactile features, with an incomparable natural touch. I've been there just to check it out, and it's amazingly cozzy and soft!! Beautiful natural colours!

They have a whole line of cozzy shirts and other articles made with a high quality textile recovered from some of the best italian brands. Instead of throwing away because they were out of fashion or because available only in limited quantity, not enough for industrial production, ASAP transformed them into beautiful pieces.

ASAP - as sustainable as possible!! one of my favorite stores in Milan. It is located at the fashionable street Corso Garibaldi n. 104.

eco-fashion solution

this blog is totaly dedicated to eco friendly fashion!! It's a place to find tips about stores, boutiques, brands, products and other projetcs all over the world that protect the enviroment and at the same time keep the elegance! Because nature is chic!