ECO STARS: Penolope Cruz

The spanish actress Penolope Cruz is an active supporter of the organization Golden Green. She is known for her efforts pushing other hollywood stars to join an ecologic debate.

Penelope launched the Red Carpet - Green Car Oscar campaig and leads the "Greenest City Challenge" which promots a competition between cities across U.S. to win a feet of eco-friendly cabs. With all that charm and sensuality, I'm sure she can achive great results. Brava Penelope!!!

ECO STARS

ECO STAR is a new rubric dedicated to stars and celebrities of the entertainment world, including top models and designers, that cares about our enviroment!

And now you can know "who is doing what" so we can all have a better place to live...

Emma Watson - From a Fashion Icon to a Fashion Designer

The actress Emma Watson (I don't think I have to specify the name Harry Potter) will design an organic clothing line in collaboration with the Italian brand Alberta Ferretti. We don't have to much information about the collection that the British actress is designing, all we know is that it'll be something "very classic, 60s Jane Birkin" style.

very British!!! I really like the organic idea coming from Emma straight to one of my favorites Italian brands ever....

kayu by Jamie Lim

classy, elegant and eco friendly.

there's no way to make a mistake wearing one of these purses. They are so feminine and they can match with many different styles and occasions. Perfect for night and day.

The fashion designer Jamie Lim presented the last Kayu collection at the London Fashion Week, in February 2010. For these creations and others, she was awarded $10,000 by the Earth Awards. The prize is an incentive to take an eco friendly innovation to market.

can't wait to see next collection.

Mother-of-pearl made by a shell crafter in Cebu

straw body with mother-of-pearl clasp made by a basket weaver in the Phillipines

straw body and genuine turquoise clasp made by a basket weaver in the Phillipines

eco design

GET TO KNOW KAYY ACCESSORIES!!!!!

They are a San Francisco based brand that makes handcrafted accessories that stand out in the mass-producted, crowded marketplace! They use only natural and renewable materials that are produced in a sustainable manner.

I have to say that I completely loved the bamboo glasses!!!!

And here I am againg to post new tips about brands and products that will make you look good and keep our Earth a better place to live!!!!!!!!!!

One important thing: The fashion industry can be very contradictory.. Fashion is always changing.. there's always something new in the market and every season there's a new style, color or textile that we need (want) to have in our wardrobe. At the same time the whole world and even fashion brands talk about respecting the Earth and the environment. How will we know when it's just a marketing campaign and when it is a real concept behind an advertising??

The answer is: we won't know.

All we have to do is consume with responsibility. Which sounds like a public note about alcohol and cigarettes but it makes totaly sense when the subject is fashion.

Why are you going to buy something that you won't be wearing in 6 months?? It'll just take a lot of space in you wardrobe and the money you usually spend on stupid thing you could be spending in other more interesting things, such a dance class, in a good dinner or even in a great bottle of wine. It doesn't metter, but don't think you need to buy sometinhg exotic that you'll probably wear once in a lifetime.

You should be elegant and classic and you won't ever be out of fashion!!!

And I'll finish with a Vivienne Westwood frase during the last Paris Fashion Week (SS 2011): buy less, buy better

that's all!!!

Recycled Polyester

The challenge was: create a design a fashionable shoe that would look trendy and be affordable! That's how was born FYE (for your Earth), an eco-designed shoe that respects the environment, consumers and working conditions. The design is really cool and modern. FYE is a comprehensive approach to the use of recycled materials and organic cotton, carbon emissions offsetting and 5% of the price donated to the improvement of working conditions. Really cute!!!

video produced by Dynamis srl for fashiontv

Get to know CARMINA CAMPUS!! The brand was launched in 2006 by Illaria Venturini Fendi, daughter of the fashion designer Anna Fendi, and it's all about recycle with style!! Carmina Campus presents a line of extremely original handcrafted bags, accessories and furniture made with unexpected materials. An incredible and inteligent elegance.

And this line use precious natural fibres suchs as cashmere, yak whool and silk not subjected to a dyeing process. These fibres preserve their physical, mechanical and tactile features, with an incomparable natural touch. I've been there just to check it out, and it's amazingly cozzy and soft!! Beautiful natural colours!

They have a whole line of cozzy shirts and other articles made with a high quality textile recovered from some of the best italian brands. Instead of throwing away because they were out of fashion or because available only in limited quantity, not enough for industrial production, ASAP transformed them into beautiful pieces.

ASAP - as sustainable as possible!! one of my favorite stores in Milan. It is located at the fashionable street Corso Garibaldi n. 104.

eco-fashion solution

this blog is totaly dedicated to eco friendly fashion!! It's a place to find tips about stores, boutiques, brands, products and other projetcs all over the world that protect the enviroment and at the same time keep the elegance! Because nature is chic!